Citando o New York Times, António Granado chama a atenção, no Ponto Media, para esta passagem de uma entrevista de Gerry Marzorati1:
“We have metrics at The New York Times that show that people absolutely click the 23 clicks through to the end of the story. When I was at the magazine, the longest pieces in the magazine were the best-read, the most-read, the most-emailed. The pieces also tended to be, at the end of the year, the pieces that got the most pageviews of anything the Times ran.”
Afinal o que querem os leitores?
